AVONIA Real Estate GmbH of Leinfelden-Echterdingen and MERKUR Development Holding GmbH of Rüsselsheim have together been granted a permit to build a hotel under the NOVUM Hospitality brand “niu” in the City of Esslingen. Construction kicks-off in February 2018.
Situated on a roughly 4,000 sqm lot (Weber site), in the Otto-Bayer-Str. 8-10, this JV will put up a new hotel designed by CIP GmbH Architects & Engineers from Stuttgart, with 227 double rooms and 56 parking spaces. Reimund Sigel, CEO of AVONIA Real Estate GmbH said, “We’re really pleased that we now have the permit to commence construction of our planned hotel”. Marcus Hientzsch, CEO of MERKUR Development Holding GmbH added, “Since the current buildings on the site have already been vacated, we can start demolishing them right away”.
The L-shaped structure has a gross floor area of about 7,500 sqm, spread across a ground floor, four upper floors (about 7,000 sqm), and a basement (about 500 sqm) The originally planned fifth upper floor could be eliminated by utilizing the basement instead for the intended purpose. The investment amounts to about 28 million euros, with completion and opening slated for the end of 2019.
NOVUM Hospitality of Hamburg secured this site early on with a leasing contract, and will operate the hotel under the “niu Timber” name. David Etmenan, CEO and owner of NOVUM Hospitality stated, “We’re excited about expanding our partnership with AVONIA and MERKUR, with the best conditions and required expertise in a region that’s lucrative for us”.
The niu Timber hotel is a modern adaptation and interpretation of timber-frame houses typical for the region. It is not designed to be romantic or ordinary, but to instead project a young, urban, and fresh aura. Here, travelers, business guests, and locals will enjoy the charms of half-timbered houses in a contemporary and casual style. Guests will love the modern gadgets, a refined concept for food and beverages enhanced by a regional touch, plus many exciting events – all at fair prices for overnight stays, for a break after work, or for coworking purposes.